Amandarling was first launched in Amanda Loke's boutique on the fashionable Greek island, Mykonos, in 2001. The instant success and popularity of the label led to the beginning of Amandarling's wholesale business in London 2002.

2003 then saw the relocation of Amandarling head office to Hong Kong and soon after that, with the help of distributors such as Peta Agencies (Australia) and Amandarling UK (Europe), Amandarling expanded to new markets across Europe, Asia and Australia.

The beautifully feminine brand continued to enjoy success and in 2005 Amanda opened her second gorgeous retail store in Hong Kong.

Amandarling has become known for its timelessness, vibrant use of colour and attention to detail which together result in collections of the highest quality making them a must have for every lady.